§ 55.15. Advertisement Regulations.

(1)

Mandatory Advertisement in Local Telephone Directory for Taxicab Vehicle Permit-Holders. Every Taxicab Vehicle Permit-Holder shall obtain, at first opportunity, and thereafter continue to maintain for the duration of the Taxicab Vehicle Permit, a listing in the Taxicab section of the Yellow Pages of the local Bell South Telephone Book, Donnelly Directory or other telephone book distributed to a substantial majority of the residents and businesses within the City of Orlando. The listing shall include the Trade Name approved in Section 55.13 for the Vehicle-for-Hire Operator and phone number(s) where the public can reach the Vehicle Permit-Holder's dispatch in order to obtain Taxicab service.

(2)

No Affirmative Advertisement Requirement for Non-Taxicab Vehicles-for-Hire. There shall be no affirmative requirement for a Vehicle Permit-Holder of a non-Taxicab Vehicle Permit to advertise.

(3)

Advertising Restrictions. Notwithstanding paragraphs (1) and (2) above, the following requirements shall be strictly complied with by every Vehicle Permit-Holder and Driver in any advertisement for each particular category of Vehicle-for-Hire:

(a)

Taxicab. No Taxicab Vehicle Permit-Holder shall advertise, or allow or cause to be advertised, in any telephone directory, newspaper, brochure, bulletin, flyer, radio or television commercial, electronic medium or hotel leaflet, an advertisement or solicitation for business which includes the word(s) "Shuttle Service," "Limousine," "Limo," "Luxury Passenger Vehicle," "Shuttle" or "Custom/Luxury Van," "Livery Vehicle," or any form of these words.

(b)

Limousine. No Limousine Vehicle Permit-Holder shall advertise, or allow or cause to be advertised, in any telephone directory, newspaper, brochure, bulletin, flyer, radio or television commercial, electronic medium or hotel leaflet, an advertisement or solicitation for business which includes the word(s) "Shuttle Service," "Taxicab," "Taxi," "Cab," "Luxury Passenger Vehicle," "Shuttle" or "Custom/Luxury Van," "Livery Vehicle," or any form of these words.

(c)

Luxury Passenger Vehicle. No Luxury Passenger Vehicle Permit-Holder shall advertise, or allow or cause to be advertised, in any telephone directory, newspaper, brochure, bulletin, flyer, radio or television commercial, electronic medium or hotel leaflet, an advertisement or solicitation for business which includes the word(s) "Shuttle Service," "Taxicab," "Taxi," "Cab," "Limousine," "Limo," "Shuttle" or "Custom/Luxury Van," "Livery Vehicle," or any form of these words.

(d)

Custom/Luxury Van. No Custom/Luxury Van Vehicle Permit-Holder shall advertise, or allow or cause to be advertised, in any telephone directory, newspaper, brochure, bulletin, flyer, radio or television commercial, electronic medium or hotel leaflet, an advertisement or solicitation for business which includes the word(s) "Shuttle Service," "Taxicab," "Taxi," "Cab," "Limousine," "Limo," "Shuttle" or "Luxury Passenger Vehicle," "Livery Vehicle," or any form of these words.

(e)

Shuttle Service. No Shuttle Service Vehicle Permit Holder shall advertise, or allow or cause to be advertised, in any telephone directory, newspaper, brochure, bulletin, flyer, radio or television commercial, electronic medium or hotel leaflet, an advertisement or solicitation for business which includes the word(s) "Taxicab," "Taxi," "Cab," "Limousine," "Limo," "Luxury Passenger Vehicle," "Luxury/Custom Van," "Livery Vehicle," or any form of these words.

(f)

Livery Vehicle. No Livery Vehicle Permit Holder shall advertise or allow or cause to be advertised, in any telephone directory, newspaper, brochure, bulletin, flyer, radio or television commercial, electronic medium or hotel leaflet, an advertisement or solicitation for business which includes the word(s) "Taxicab," "Taxi," "Cab," "Limousine," "Limo," "Luxury Passenger Vehicle," "Luxury/Custom Van," "Shuttle Service," or any form of these words.

(g)

Exception for Multi-Category Vehicle Permit-Holder. A Vehicle Permit-Holder, who has been issued Vehicle Permits for multiple categories, may use in one advertisement the terms for each particular category of Vehicle Permit issued to the Vehicle Permit-Holder, however, consistent with restrictions in subparagraphs (3)(a)—(e).

(h)

If the Vehicle Permit-Holder operates outside the City limits a category of Vehicle-for-Hire service for which no permit has been issued by the City, then the Vehicle Permit-Holder shall segregate the advertisement of the Services into two separate advertisements: one for City service and one for non-City service. In the City advertisement, the restrictions in (a) through (f) above, shall apply. In the non-City advertisement, the Vehicle Permit-Holder shall not use, or allow the use of, the word "Orlando" in the advertisement for the Vehicle-for-Hire service operated outside the City of Orlando.

(Ord. of 4-20-1998, Doc. #31157; Ord. of 1-11-2007, § 9, Doc. #0701111008; Ord. No. 2014-64, § 5. 12-15-2014, Doc. #1412151203)