§ 64.230. Signs in the MA Overlay District.

All signs erected in the MA Overlay District shall comply with this chapter except as follows:

(a)

Maximum allowable copy area shall be calculated based upon two square feet of total sign area for each linear foot of building frontage on any roadway. This shall include all buildings either existing or shown on an approved master plan. Maximum allowable sign area shall be calculated for the entire complex and permanent signage may be placed at any conforming location.

(b)

Major Attraction Identification Sign (MAIS). A sign identifying a Major Attraction shall be permitted subject to the following criteria:

(1)

Only one MAIS shall be permitted for each Major Attraction.

(2)

The maximum copy area of any MAIS shall be 1100 sq. ft. and shall be included in the total sign copy area permitted for the Major Attraction by the Overlay District.

(3)

A MAIS shall be roof sign extending no higher than 30 ft. above the highest point of the roof upon which its placed or a pole sign extending no higher than 85 ft. above ground level.

(4)

An electronic message center shall be permitted as a component of any MAIS. The copy area of the electronic message center shall not exceed 35% of the total copy area of the MAIS. The frequency of message changes shall not exceed one (1) change per hour. Flashing and running messages shall not be permitted.

(c)

Window Signs. Lettering, designs and logos incidental and incorporated into an overall window design shall be permitted as permanent signage but shall not count against maximum allowable sign area.

(d)

Incidental Signage. Signage located as part of awnings for table umbrellas shall be permitted but not be charged against maximum allowable copy area.

(e)

Signs on vehicles shall be permitted as permanent signage and shall not count against maximum allowable copy area provided such signage is in conformance with the overall design theme of the complex.

(f)

Wind operated devices shall be considered temporary signs.

(g)

Temporary signs, including but not limited to wind operated devices, shall be permitted in accordance with the following processes:

(1)

Temporary signs visible to the public shall be permitted provided they are visible no more than 12 hours during any 24 hour period.

(2)

Temporary signs designed to be displayed up to 14 days may be permitted by the Planning Director following application and review to ensure consistency with the purpose of this chapter and the overall design theme of the complex.

(3)

The maximum height of any temporary sign, excluding wind operated devices, shall not exceed the roof line of the building to which the sign is attached or the tallest building of the complex if not attached, unless otherwise permitted by the City Council. The maximum height of wind operated devices may be allowed up to 30 feet above roof level.

(h)

All permanent signage within the MA Overlay district in the Downtown Development District shall be subject to aesthetic and design review by the Development Review Committee (DRC) of the Downtown Development Board to ensure the overall theme of the complex is maintained. The DRC shall consider sign design, color scheme, consistency with complex design theme, relationship with other signage and any other element that may affect the complex or its relationship to surrounding properties. The DRC may establish a uniform sign format or program for any individual area, building, portion or section of the complex which, if established, would allow the owner to apply for permits consistent with such format without further DRC review.

(i)

The Planning Official may establish an implementation procedure designed to facilitate the permitting of signs. Such procedures may include master signage accounts, incremental purchase of sign area and group sign permitting.

(Ord. of 9-16-1991, Doc. #25101; Ord. of 2-21-1994, Doc. #27277)