§ 55.13. Trade Name and Color Scheme.

(1)

Trade Name. Every Vehicle Permit-Holder shall operate under a trade name which is distinctive from and not substantially similar to any existing business, company or service operated or provided by a Vehicle Permit-Holder. All trade names are subject to approval by the Vehicle-for-Hire Administrator as a condition to the issuance of the permit, pursuant to Section 55.21 below. This Section, however, is not intended to preclude non-Taxicab Vehicle Permit-Holders from contracting with each other or other dispatch services under a collective Trade Name, so long as the Vehicle Permit-Holder informs the Vehicle Administrator in writing of the use of the Collective Trade Name.

(2)

Color Scheme. Every Taxicab Permit-Holder shall be required to display a uniform and distinct color scheme on all permitted vehicles. All such color schemes shall be subject to approval by the Vehicle-for-Hire Administrator.

(Ord. of 4-20-1998, Doc. #31157; Ord. of 11-1-1999, § 5, Doc. #32438)