§ 55.14. Display of Trade Name, Color Scheme, etc.

(1)

Shuttle Service. Every Shuttle shall:

(a)

have conspicuously and permanently affixed on each vehicle, on each side of the vehicle and in letters not less than six (6) inches in height, the Trade Name approved in Section 55.13;

(b)

conspicuously and permanently display a company vehicle number on the front and rear bumpers and on both sides of the outside of the vehicle in figures two (2) to three (3) inches in height and in a color approved by the Vehicle-for-Hire Administrator;

(c)

not place any type or form of light device or other device on the roof, commonly known as a top light or top hat, whether or not permanently or temporarily affixed to the Vehicle, or have within the possession of the interior of the vehicle, except for the area exclusively limited to the storage of baggage behind the rearmost seat; and

(d)

not have the words or a sign with the words "Taxicab," "Taxi," "Cab," "Limousine," "Limo," "Luxury Passenger Vehicle" or "Luxury" or form thereof, placed or affixed permanently or temporarily on any portion of the outside Vehicle, or anywhere within the interior of the vehicle, except in the area exclusively limited to the storage of baggage behind the rearmost seat.

(2)

Taxicab. Every Taxicab shall:

(a)

have conspicuously and permanently affixed on such vehicle, on each side of the vehicle and in letters not less than two (2) inches in height, the Trade Name approved in Section 55.13;

(b)

be painted with the uniform color scheme approved in Section 55.13;

(c)

conspicuously and permanently display a company vehicle number on the front and rear of the outside of the vehicle in figures not less than 1.5 inches in height and in the color approved by the Vehicle-for-Hire Administrator; and

(d)

may be equipped with a permanently installed roof mounted device commonly known as a top light which shall be illuminated whenever the meter is on, or when headlights and/or parking lights are illuminated.

(3)

Limousines. Every Limousine shall:

(a)

display the Trade Name or the approved Collective Trade Name on the front license plate of the vehicle and the approved City of Orlando vehicle number shall be on the front and rear bumpers of the vehicle in figures two (2) to three (3) inches in height and in the color approved by the Vehicle-for-Hire Administrator;

(b)

not be painted the uniform color or design scheme of any permitted Taxicab Vehicle-for-Hire;

(c)

not have the words or a sign with the words "Taxicab," "Taxi," "Cab," "Shuttle," or "Shuttle Service" or any form or translation thereof, placed or affixed permanently or temporarily on any window or portion of the outside Vehicle, or anywhere within the interior of the vehicle excluding the trunk.

(4)

Luxury Passenger Vehicles and Custom/Luxury Vans. Every Luxury Passenger Vehicle or Custom/Luxury Van shall:

(a)

display the Trade Name or the approved Collective Trade Name on the front license plate of the vehicle and the approved City of Orlando vehicle number shall be on the front and rear bumpers of the vehicle in figures two (2) to three (3) inches in height and in the color approved by the Vehicle-for-Hire Administrator;

(b)

not be painted the uniform color or design scheme of any permitted Taxicab Vehicle-for-Hire;

(c)

not have the words or a sign with the words "Taxicab," "Taxi," "Limousine," "Limo," "Cab," "Shuttle," or "Shuttle Service," or any form or translation thereof, placed or affixed permanently or temporarily on any window or portion of the outside Vehicle, or anywhere within the interior of the vehicle excluding the trunk; and

(d)

not place any type or form of light device or other device on the roof, commonly known as a top light or top hat, whether or not permanently or temporarily affixed to the Vehicle, or anywhere within the interior of the vehicle, except for the area exclusively limited to the storage of baggage behind the rear-most seat.

(5)

Residential Shuttle. Every Residential Shuttle shall:

(a)

conspicuously and visibly display the name of the residential property operating the vehicle and a sign stating "Not for Hire" on each vehicle, in letters not less than four (4) inches in height;

(b)

conspicuously and visibly display a company vehicle number on the front and rear of the outside of the vehicle in figures two (2) to three (3) inches in height and in a color approved by the Vehicle-for Hire-Administrator;

(c)

not place any type or form of light device or other device on the roof, commonly known as a top light or top hat, whether or not permanently or temporarily affixed to the Vehicle, or have within the possession of the interior of the vehicle, except for the area exclusively limited to the storage of baggage behind the rearmost seat; and

(d)

not have the words or a sign with the words "Taxicab," "Taxi," "Cab," "Limousine," "Limo," "Luxury Passenger Vehicle" or "Luxury" or form thereof, placed or affixed permanently or temporarily on any portion of the outside Vehicle, or anywhere within the interior of the vehicle, except in the area exclusively limited to the storage of baggage behind the rearmost seat.

(6)

Livery Vehicle. Every Livery Vehicle shall:

(a)

not place any type or form of light device or other device on the roof, commonly known as a top light or top hat, whether or not permanently or temporarily affixed to the Vehicle, or have within the possession of the interior of the vehicle, except for the area exclusively limited to the storage of baggage behind the rearmost seat; and

(b)

not have the words or a sign with the words "Taxicab," "Taxi," "Cab," "Limousine," "Limo," "Luxury Passenger Vehicle" or "Luxury" or form thereof, placed or affixed permanently or temporarily on any portion of the outside Vehicle, or anywhere within the interior of the vehicle, except in the area exclusively limited to the storage of baggage behind the rearmost seat; and

(7)

Temporary Exemption of Display of Permanent Trade Name—Shuttle Service. The Vehicle-for-Hire Administrator shall have the authority to authorize a temporary exemption for Shuttle Services from the requirements to permanently display Trade Name as prescribed in Section 55.13 above and this Section. Such exemption shall not exceed twenty-one (21) days, shall be authorized only for current Shuttle Service Permit-Holders, and shall require temporary displays in form as approved by the Vehicle-for-Hire Administrator in lieu of the permanent displays as prescribed in subparagraphs (1)(a) and (c) of this Section. Shuttle Services shall have a temporary exemption in order to come in to compliance with the six (6) inch lettering requirement as set forth in 55.14(1)(a) above. This exemption will expire one hundred twenty (120) days from the passage of this ordinance.

(Ord. of 4-20-1998, Doc. #31157; Ord. of 11-1-1999, § 6, Doc. #32438; Ord. of 1-11-2007, § 8, Doc. #0701111008; Ord. of 12-14-2009, § 2, 0912141105; Ord. No. 2014-64, § 4, 12-15-2014, Doc. #1412151203; Ord. No. 2017-29, § 2, 6-19-2017, Doc. #1706191203)